Applied Materials
From Provider to Player

Whirlpool Corporation
How did a global industry leader like Whirlpool develop the capability to innovate in a sustained fashion?

Nokia
A Process, Not a Plan

Roche Diagnostics
How does Roche Diagnostics generate new ideas for growth? By turning people loose on the challenge of innovation and then turning up the heat on their best ideas.

Royal Dutch/Shell
Creating the Conceptual Conveyor Belt that Moves Ideas to Action.