Strategos |IdeasAndTools

September 28, 2010
Business Insights Webcast

Bring Innovation into Focus through Strategy, Process, and Tools

Innovation is high on the agenda of most business leaders. However, many business leaders are frustrated by the absence of a practical blueprint that can be applied to innovation in a systematic way that fuels consistent growth and sustained success. Microsoft, in partnership with Strategos and Capgemini, is hosting a series of web and regional conferences to help companies bring innovation into focus. In our first one-hour web conference, we provide an overview of innovation from three perspectives: innovation strategy, processes, and tools. We provide insights into common classes of innovation problems, the role of design and rapid prototyping to reduce risk and cost, instilling structure and process to minimize the ad hoc nature of innovation, and using rich collaboration and communication technologies.

Peter Skarzynski, Joe Boggio, and Corey Clickman

September 16, 2010
ANA Board of Directors' Roundtable
San Francisco, CA

The New Rules of Marketing

With the most substantive marketing transformation underway, CMOs seek the optimal method for managing the "New Marketing Model" as well as the mix of capabilities and assets needed to consistently build brands and deliver business results. Addressing their needs, this Roundtable conversation covers the topics of:

Innovation: finding innovative ideas and getting them executed is a major challenge - what can you do to turn your innovation efforts into a powerful driver of new top and bottom line growth?

The Rise of Social Media: mobile and social media are no longer fads, how then must marketers incorporate them into their mix to drive increased customer loyalty and connection?

Measuring Marketing Effectiveness: as marketing moves away from traditional media, towards more of an engagement model, how can we measure what is working effectively?

Peter Skarzynski

June 24, 2010
Ideas First 2010
Kiev, Ukraine

Innovation to the Core: how to successfully build a long lasting innovation capability

Strategic innovation competence is critical to business success in the world today, and business executives everywhere are struggling with building this competence in their organizations.

Pedro's presentation will explore relevant theory and practice which show how ongoing innovation has become the only sustainable source of competitive advantage. He will discuss the principles underlying the development of an innovation competence, and explain how companies have put these principles into practice to overcome the most common innovation challenges.

Pedro do Carmo Costa

May 27, 2010
TechCoire
Sacramento Marriott
Rancho Cordova, CA

Driving Product Innovation Through Open Platforms & Social Media

Social media is more than having a bunch of followers on Twitter or having fans on facebook. It's about accelerating the lifecycle of products, from concept to launch to maturity. Now, innovative companies are applying social media and open innovation capabilities to dramatically improve product development. Along with other panelists, Strategos' Naveed Moosa addresses relevant topics such as:
* What are some of the most successful examples of co-creation with users?
* What are the most useful Web 2.0/social networking apps to support a closer collaboration with resources external to the organization?
* How are open innovation platforms being integrated into R&D initiatives?
* How can companies harness Internet buzz (including the negative) to enhance their brand?
* What challenges will companies face as they apply social media/open platform concepts to their products?

Naveed Moosa

May 26, 2010
Space Investment Summit 8
InterContinental Chicago Hotel
Chicago, IL

Meeting Customer Needs: Space-Related Business Opportunities

Space Investment Summit, in its 8th iteration, is a well established forum that offers exclusive dialogue sessions between prominent investment leaders and entrepreneurial showcasing space-related business plans. Promoting innovation in space-related commerce worldwide, the summit series helps investors gain knowledge that might guide future investment decisions and assists entrepreneurs by increasing investor interest in their efforts and developing new partnership opportunities. Strategos Director Jorge Rufat-Latre, as a panelist, offers insights on leveraging innovation techniques to test and confirm customer needs through low cost experiments.

Jorge Rufat-Latre

May 12, 2010
TBS eFM (101.3)
Seoul, Korea

The Morning Redio Program

Radio host, Audrey Yoo, interviews Strategos' Peter Skarzynski on the importance of innovation for Korean companies.

May 9, 2010
The University of Chicago Booth School of Business
Gleacher Center
Chicago, IL

The Second Annual Strategos Innovation Business Case Competition

Strategos and Chicago Booth Innovation Group host the the second annual Strategos Innovation Business Case Competition. This year's competition is open to Chicago Booth and Northwestern Kellogg students.

The fundamental principle behind the case challenge is "in order to innovate you have to be able to recognize it first." So, participating student teams go on investigation missions and identify an innovative product. For their case write up and presentation, they describe why the product is innovative, how the company can further leverage these insights, and how should the company extend the successes of this product.

May 6, 2010
LG Insight Forum 2010
The Korea chamber of Commerce and Industry
Seoul, Korea

Business Model Innovation: the Next Frontier of Innovation for Korean Global Companies

Leading Korean Global companies such as Hyundai, LG, Posco, and Samsung have achieved remarkable growth in the last decades. They began by humbly imitating best practices from other global companies and improved on these processes. Now, they have advanced from being process innovators and are winning in the arena of product design and innovation. So, what's next for them? In this speech, Peter Skarzynski, author of Innovation to the Core (Harvard Business School Press, 2008), outlines the case and a systematic approach for conquering their next frontier: business model innovation.

Peter Skarzynski

March 11, 2010
University of Colorado ExecMBA
Executive MBA Education Center Auditorium
University of Colorado, Denver, CO

Building a Sustainable Culture of Innovation

The quality of an innovation does not depend on how hard it is to come up with it, but on the commercial success it brings. Organizations can adopt tools and processes that help generate and triage new business opportunities more efficiently with this end goal in mind. These tools and processes, however, are different from other, more established tools and processes. Several organizational adjustments - roles and responsibilities, metrics, leadership - are required for these tools and processes to take root. This talk describes the changes successful organizations made to make innovation an ongoing, established capability.

Jorge Rufat-Latre

March 10, 2010
Elsevier Information Solutions for Industry - Implementing a Culture of Innovation
Hyatt Regency O'Hare
Rosemont, IL

Instilling innovation to the core of your business

Leading companies are creating and deploying an innovation capability to outperform industry rivals. Through case examples of leading companies such as Whirlpool, Best Buy and W.R. Gore, this session illustrates how innovation is the only sustainable source of competitive advantage, focusing on how to build organizational capability in innovation and create an environment of entrepreneurism. You will learn how to identify enablers and obstacles to effective innovation in your organization and how to use systemic approach to dramatically improve your organization's innovation capability. Learn how to bring innovation to the core of your organization by embracing open innovation, applying a disciplined approach to in-market experimentation and managing a continuous pipeline of new growth platforms.

Peter Skarzynski

page: 1 2 3 4 5 6

Strategos is a division of
Innovaro