Innovation to the Core In too many organizations, innovation is more rhetoric than reality, more buzzword than core competence. This book aims to change that. It gives organization leaders and front- line innovators a blueprint for building and deploying an enterprise capability for innovation. Based on real-world experience with a string of major companies, Peter and Rowan provide a practical, disciplined guide to making innovation a reality within your organization – helping you to achieve profitable, sustainable growth. In this book you'll discover: How to rapidly enlarge and enhance your innovation pipeline with breakthrough ideas How to systematically innovate across all the components of your business model How to dramatically improve the efficiency of your innovation spending How to use the power of IT to enable and manage innovation across the enterprise How to balance the tension between day-to-day operations and radical innovation How to put systems and processes in place that make innovation self-sustaining By Peter Skarzynski and Rowan Gibson Buy the book at HBSP or Amazon.com Download the summary at GetAbstract

Customer Equity: Building and Managing Relationships as Valuable Assets Customer Equity is the first book to provide a unifying framework and practical tools for measuring customer value--the potential profitability of each customer to the company--as a financial asset. Drawing from successful examples of customer equity management in a variety of industries, the authors outline how to build and implement powerful new business and marketing systems centered around four key practices: 1) balancing customer acquisition, retention, and add-on selling; 2) managing the customer life cycle; 3) exploiting the power of databases; and 4) precisely quantifying customer value. A comprehensive method for managing customer portfolios across segments and over time, Customer Equity enhances the ability of marketers, IT professionals, and senior executives to make better decisions, generate higher profits, and increase shareholder wealth. By Gary Getz, Robert Blattberg, Jacquelyn Thomas Buy the book at HBSP or Amazon.com Download the summary at GetAbstract