Strategy is ACTION, not planning
Strategy only gets implemented if it is insight-driven (particularly, customer insight-driven) and the points of view are passionately shared by all leaders.

Nothing works like LIVE AMMO
Organizations learn by working on real business issues, not by classroom training.

Change is ORGANIC, not big bang
Radical results do not require radical changes. Cultivate the capability and pace changes as your organization is prepared to digest them.

INCLUDE new voices, ASK new questions
Apply diverse points of view to tackle tough challenges. New conversations and new questions produce new answers.

Keep the CUSTOMER at the CENTER
Work from the customer backwords. Great insight comes from a respectful, empathetic, and comprehensive understanding of the customer.